A Swedish Celebrity
Printed book

Set design
Graphic design

2019

This book is about a hidden Swedish treasure; the Twixit bag clip. Together with photographer Adam Daver, Alice Hägglund and Kourosh Hekmatara follow the bag clip when it is put in situations which it isn't used to.


In this book where stinginess isn't something negative, the old swedish saying "you take what you have" is portrayed. The book aims to inspire and offer suggestions on the versatility of our everyday objects and how the bag clip can contribute to the needless everyday life.


Affordances refers to the relationship between an object and a person, and what the person can do with that object. A well designed object has a rich set of affordances and it can be used in ways that the designer never would have imagined.

In equal collaboration with @Alice Hägglund

Photography credits @Adam Daver

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